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Guides
Learn how to take control of your personal data, understand your rights, and make informed decisions about data removal.
Understanding what data brokers are, why they harvest your information, and why removal matters. Learn the landscape of the $300B data brokerage industry.
Read GuideExplore CCPA, GDPR, state-level DELETE acts, and other privacy laws that give you the right to demand data removal. Know your legal protections.
Read GuideWhen should you handle removal yourself? When does automation make sense? Compare the time, complexity, and success rates of each approach.
Read GuideLearn how to read and act on your scan results. What data did brokers collect? Which brokers are highest priority? How difficult is each removal?
Read GuideDeploying Locko.AI Enterprise to protect employee data across your organization. SSO, SCIM, white-label, and API access for teams.
Read GuideWhy ongoing monitoring matters after initial removal. How brokers re-list profiles, detection strategies, and maintaining long-term privacy.
Read GuideData brokers are companies that harvest, aggregate, and sell personal information. They collect your name, address, phone number, email, family relationships, income estimates, and more from public records, online sources, and purchases from other brokers. They then package this data and sell it to insurers, banks, retailers, employers, and scammers.
The industry generates over $300 billion annually. The people whose data powers this industry receive nothing. Instead, you get the consequences: spam calls, identity theft attempts, inflated insurance premiums, and credit errors.
Why removal matters: Privacy laws like CCPA, GDPR, and state-level DELETE acts give you the right to demand removal. But manually contacting 723+ brokers — each with different forms, verification processes, and response timelines — is impractical. Automated removal levels the playing field.
You have legal rights to demand data removal. Here is where your protections come from:
CCPA (California)
The California Consumer Privacy Act gives you the right to delete personal information collected from you. Brokers must comply within 45 days.
GDPR (Europe + Other Regions)
The General Data Protection Regulation gives you the right to be forgotten. EU residents can demand deletion and brokers must comply.
State DELETE Acts
Virginia, Colorado, Connecticut, Utah, and other states have passed data protection laws granting deletion rights. These are expanding rapidly.
CFAA & Opt-Out Laws
Older consumer protection laws require brokers to honor opt-out requests. These are the foundation for removal enforcement.
Locko detects your jurisdiction and applies the strongest applicable laws to your removal campaign.
Both approaches are valid. Choose based on your time, technical comfort, and need for evidence.
DIY Removal
Visit each broker website, fill out their removal form, wait for responses. Pros: free. Cons: 300+ hours per year, brokers re-list after removal, no evidence trail.
Automated Removal (Locko)
Deploy autonomous agents to handle scanning, submission, verification, and monitoring. Pros: fast, comprehensive, produces evidence. Cons: costs money.
Our recommendation: Start with a risk assessment to see your exposure. Use DIY guides (which we provide free) for your top 10 brokers. Subscribe to Locko for 723+ broker coverage and continuous monitoring.
When you run a risk assessment, you get an exposure report showing which brokers have your data. Here is how to read it:
Broker Count
How many of our monitored 723+ brokers have your data listed. This is your exposure size.
Data Types
What information each broker collected: name, address, phone, email, relatives, age, income estimate, etc.
Removal Difficulty
Rated Easy, Medium, or Hard based on each broker's removal process. Harder sites may take longer.
Removal Timeline
Estimated days to completion for each broker based on historical data and response times.
Use this report to prioritize. Start with Easy, high-exposure brokers. Then tackle Medium and Hard removals.
Locko.AI Enterprise is designed for organizations that need to protect employee data at scale.
SSO / SCIM
Integrate with your identity provider for centralized employee management. No separate Locko credentials needed.
White-Label Deployment
Deploy Locko under your brand. Your employees see your logo, not ours. Strengthen your privacy message.
API Access
Integrate removal workflows into your HR systems or security platforms. Automate data removal for departing employees.
SLA & Dedicated Support
Guaranteed response times, dedicated account manager, and custom broker coverage for your industry.
Contact our sales team to discuss Enterprise deployment for your organization.
Removal is not a one-time event. Many brokers re-list profiles weeks or months after removal. Continuous monitoring is essential.
Why brokers re-list: Some brokers re-source data from new vendors. Others simply fail to process removal requests correctly. A few deliberately re-list to exhaust people into giving up.
How Locko monitors: Our Auditor agent re-scans all 723+ brokers monthly. If your data reappears, we automatically file a new removal request and notify you. This cycle continues for as long as your subscription is active.
The long game: Maintain a Locko subscription for ongoing monitoring. Even if you go inactive, your agent continues to monitor for reappearances and protect your privacy.
Check out our full FAQ for detailed answers to all common questions about data removal, pricing, and privacy protection.
View FAQTake the 30-second privacy risk assessment. See exactly which brokers have your information listed for sale.
Check Your Risk Score