California Privacy Rights

California Data Broker Removal Rights

Exercise your California DELETE Act and CCPA rights. Locko.AI automates data broker removal across 723+ brokers with evidence-first proof.

Applicable Law: California DELETE Act (SB 362) & CCPA/CPRA

Your Consumer Rights

Under California DELETE Act (SB 362) & CCPA/CPRA, California residents have the following rights:

Right to opt out of sale or sharing of personal information
Right to request deletion of personal data held by data brokers
Single opt-out request via DROP for all registered brokers
Right to know what personal data is collected and how it is used
Right to correct inaccurate personal information
Right to limit use and disclosure of sensitive personal information

Broker Obligations

Data brokers operating in California are required to:

Must register with the California Data Broker Registry and pay annual fees
Must honor deletion requests within 45 days (extendable to 90)
Must process DROP opt-out requests within 45 days
Must provide clear opt-out mechanisms accessible to consumers
Must delete data and direct service providers to do the same
Cannot re-collect deleted data for 18 months after deletion

Enforcement

The California Attorney General and the California Privacy Protection Agency (CPPA) enforce CCPA/CPRA. Penalties range from $2,500 per unintentional violation to $7,500 per intentional violation. The DELETE Act adds fines of $200 per day for brokers that fail to register.

How Locko.AI Helps California Residents

While California DROP covers state-registered brokers, Locko.AI covers 723+ brokers nationwide, including unregistered ones. Locko automates the entire pipeline with before-and-after evidence, continuous monitoring for re-listing, and FCRA dispute integration that DROP does not offer.

California Privacy FAQ

What is the California DELETE Act?

The California DELETE Act (SB 362), signed in 2023, created the DROP (Data Request Opt-out Platform) system allowing California residents to submit a single opt-out request to all registered data brokers. It builds on CCPA/CPRA protections.

Do I need Locko.AI if I use California DROP?

DROP only covers brokers registered with the California Data Broker Registry. Many brokers operate outside California or skip registration. Locko.AI covers 723+ brokers regardless of state registration and provides evidence-first verification that DROP does not.

How long do California brokers have to delete my data?

Under CCPA/CPRA, data brokers must respond to deletion requests within 45 calendar days, with a possible 45-day extension. The DELETE Act requires brokers to process DROP requests within the same 45-day window.

Can I take legal action against non-compliant brokers?

CCPA provides a limited private right of action for data breaches. For other violations, enforcement is primarily through the California AG and CPPA. Locko.AI documents every broker interaction, creating an evidence trail useful for regulatory complaints.

Exercise your California privacy rights today

Take the privacy risk assessment to see which data brokers have your personal information. Locko.AI automates removal across 723+ brokers with evidence you can verify.

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California Privacy FAQ